Adidas Teams Up with Esports World Cup for Exclusive Apparel Collection

Adidas has partnered with the Esports World Cup to create a clothing line dedicated to the event. With the tournament nearing, all participating titles and teams have been confirmed, and attention has turned to form sponsorship and partnership agreements. The collaboration with Adidas designates the brand as the official merchandise sponsor for the Esports World Cup.

The partnership will focus on developing an apparel collection to celebrate the eight-week-long competition. Adidas will provide premium kits for all attending players. Additionally, event staff, EWC crew, ushers, and access control personnel will be outfitted with branded products and apparel.

This collaboration aims to blend Adidas' emphasis on competition and innovation with esports' passionate and dedicated fanbase. This presents an unparalleled chance to interact with the swiftly growing esports community, allowing for the collective creation of experiences that boost fan enthusiasm and uplift the entire esports ecosystem.

Whether the new apparel line will be available for consumers has not been specified.